Marches To The Economic Crisis

Do what no one before has done. Leave your own footsteps and do not tread in the footsteps of others because brand-Anonimo not to let an economic crisis, the consumer gives way to a new behavior, is affected because their purchasing power to buy, it makes this sound s a ma according to their income needs. It is said that despite being accustomed to certain brands, identified with them, many times, given what they engage in money, prestige, quality, give up because they limited their purchasing power. It has been written that traditional marketing research, where the individual spends time thinking about the benefits it can provide the consumer and what he really wants, is something to keep in mind dse but is believed to already available a more than enough information for things that are considered automatic.

Given the challenges brand managers face today, is needed to maintain a difference between information legitimate and interesting information to have, with priority given to what action can be taken. In an interesting writing and analysis of this issue, provides us with the recent Wharton Marketing Conference entitled Connecting with the consumer trends that marketing professionals should be concerned to innovate against the changes taking place in the economy and take advantage. It adds that Distribution discontinued, there are effects on the economic slowdown on consumer behavior The most obvious of these is that people are cautious a ma s. According to Janelle James, vice president of global marketing, advertising agency Leo Burnett Worldwide, recent research indicates that between 80% and 90% of people are willing to replace products or buy products cheaper.