The coaching process will permit through the formulation of questions aimed to stimulate reflection and enhance creativity, find solutions applicable to existing challenges, assuming full responsibility for the decisions that have to be addressed by the coachee, increasing awareness of their acts, and developing or discovering forgotten skills or by complementing or acquiring and individual in their social relationship both personal attitudesas the conciliatory mood, equity and equality and solidarity, which will allow the achievement of satisfactory results in the short, medium and long term, where sustainability, environmental and social responsibility as well as the necessary ethics to not cause social harm in exchange for increasing yields of the business, will be part of the central column in which the action plan and business who have applied will be supported. Of course the process also will discover the competencies that should be developed or improved for increase your efficiency, improve management and increase their abilities of leadership and management, team work, improvement of the working environment, development of staff and improvement of all interpersonal relationships based on influence, rather than power relations traditional tools of NLP, emotional and social intelligence, active listening, teamwork, effective communication, feedforwar, delegation, training on values, positive feedback and many others that will help to more effectively manage the change requiring the organizations. PROCESS of EXECUTIVE COACHING as a process is a program based on the diagnosis of the current situation and the path that should be recorrese to reach the target must be established. 1 Diagnosis it is necessary to make an inventory of existing indicators, which allows to know the State of things and who can later show the development reached. At this stage you must define the areas of concern, the indicators of management by each one of them, people who have relationship and that could be involved in the process and the resources that can be available for the process (people, equipment, time). .