It would seem that this question is not so significant. Many people think: 'What's the difference, as will be installed pillar! The main thing that stood in front of '. This approach to the issue of installing a pillar from the marketing point of view, absolutely incorrect. Intelligent design pillar, created by professionals in this case is only half the story, though important. Installation should depend on the specific location. If this is a big market, it makes sense to design a pillar of arrow in the direction of your seat, or use a cheaper option – ordered directly banner design as a sign-pointer, but in this case may have a problem with the place of his placement.
Such problems, in most cases do not occur with the pillar. Markets are divided generally into rows with specific products, the branching occurs either centrally or closer to the entrance. Whereupon it makes sense to establish pillars at the entrance to the market place and before the branching point of a particular trade, facing the main traffic stream of buyers. If we set a pillar in a large shopping complex, one can restrict the presence of him at the entrance of your hall, using the above technologies. Or enhance the effect of the presence of this at the main entrance.
Sidewalk on the shopping streets of the city also needs to stand in front of your store, your face to the ground motion customer flow, it is also desirable to set a similar pillar at a small distance, with a pointer to a specific location. Because the mentality of Russia's population differs slight madness and chaos, is to regularly check Pillar position. Protect it from vandalism is not fully succeed, but you can reduce your risk if attach it to any – any stationary object. In general, each individual case should be considered individually, hence the better to see a specialist.