Identification of local and regional audiences – with Regiograph 2012 possible district by fiberglass Geo marketing and geo marketing in General is here the company a hand tool, company-specific to locate the target groups and to recognize regional differences and thus the quality of the sales force planning. Where are you best customers and how many are in each region? This question is one of the key issues in the planning of field and employs all company departments. It is not important whether the core business in the B2B area or in the B2C sector is – the task of identification of the optimal customer groups is of all companies. Keep up on the field with thought-provoking pieces from Somatic Experiencing. In the example of companies with end users as the target group, the population structure plays a basis for assessment of the market potential in a region. With software for geomarketing and in particular with Regiograph, an answer can be given on exactly this question.
This means that for example using regiograph by GfK Geo marketing can be answered, how many singles in a certain Region live, incomes are as high as the age structure is etc. In addition to the data on the population structure the GEO-marketing and Vertriebsplanungs software provides important information about existing stores in a region (e.g. how many grocery stores already exist in the region). The location and expansion planning Vertriebsplanungs software Regiograph can deliver valuable results it. In addition to this very regional data can be used with geomarketing software Regiograph but also on essential detailed level to the planning of the distribution. Just for the local retail is the adaptation of product ranges, and is only action and impulse goods, on the basis of the evaluations with the GEO-marketing and Vertriebsplanungs software of daily interest. In addition, these data are a central tool for sales planning of local services: financial services in the form of banks and insurance companies can identify so targeted regions and groups of customers and benefit greatly from the use of the GEO-marketing and Vertriebsplanungs software.