Klinikum Ernst von Bergmann and subsidiaries with new, uniform appearance hospitals are increasingly competitive, and be measured against transparency and efficiency. The Potsdam large Klinikum Ernst von Bergmann with its 25 hospitals and departments meets these challenges. Step by step summarizes the Central Hospital, the polyclinic Ernst von Bergmann for ambulatory care and the retirement home under one roof communicative about. An important prerequisite for a successful implementation of the strategy is just the merging of the hospital and of the subsidiaries and the strengthening of the identification as a unit”, Steffen Grebner, says Managing Director Klinikum Ernst von Bergmann gGmbH. (Source: midnight Dec/07) Corporate Web design: about an overarching, unified Web presence designed health Park, exploit synergies and allows full freedom of movement but the individual, as independent companies.The Web design is the new corporate design of the companies in the health Park Potsdam first online order. New features will be integrated for example the current baby-Gallery”with the newborn. A banksman and an intranet for the employee portal is docked directly on the site.
Trend on the Web: patients find out more patients tell very differently on the Internet. Not only scientific analysis of the Heidelberg Institute of medicine marketing, but also experiences showed that out of the practice. This trend has been taken into account in the new appearance. A new content management system allows the update of the content directly by the individual departments. A target group oriented navigation facilitates the patients, but also referring physicians or service providers, as well as the employees. The spot-media AG, which gained new customers, provided the overall concept in close cooperation with our own Department for public relations, developed the Web design and took over the whole programming (CMS). Damaris Hunsmann, Presserefentin Klinikum Ernst von Bergmann: the role of the Communication is becoming increasingly important for all clinics. We see this as one of the most important channels to patients, to inform but also banksman and doctors up-to-date about us. the Internet” “Jan shoe foot, head of IT at spot-media AG: together with the customer we have installed a comprehensive CMS and thus a future-proof, current Web presence can lay the groundwork for the group as a whole.” Press contact: Kevin Wiegmann e-mail: URL: URL: