‘How is it really with the transparency in the health care sector and the role of doing the marketing and public relations of the institutions? Heidelberg, 1 December 2009. The private Institute for transparency in health care has the care study 2009, where over 2,000 care facilities with an extensive questionnaire written, made to analyze the maintenance market. Main attention was given to the question, such as care institutions that assess current transparency in the care sector for the generation 50 plus and looks therefore as well as the public relations and external representation of the individual institutions, in this. The 2009 care study confirmed market trends on the one hand, has but also surprising results. There is a lack of permanently accessible, valid and comparable information for seniors and others only partially by the care-TuV”off can be made to the assessment of the vast majority of the study participants. This provides the Starting point dar feels for future interventions in terms of nursing transparency, which undertakes the private Institute for transparency in health care.
The complete study can be read free of charge on the website and download. These include the following issues will be highlighted: How do old people’s and nursing homes the current transparency in the health care sector? What role does public relations work for the elderly and nursing homes and how they currently and in the future? What lines of communication are by future residents and are informing members in the selection process of suitable “carers and nursing home committed? The care-TuV role”of MDK with regard to the publicity of the elderly and nursing homes? How is the role of the Internet as a future information medium of the institutions evaluated? The private Institute for transparency in health care (www.iftra.de): The 2009 private Institute for transparency in the health care sector has aimed to reduce current information asymmetry in the German care market and achieving an increase of general welfare for all market participants. “In addition to the targeted market research, such as for example the annual publication of nursing studies, it is equally important with numerous partners such as for example the (still under construction) the generation 50 plus information to offer the private Institute for transparency in health care, that affect your decision in what senior residential / nursing home they are treated and what best” suits them. Contact for the press: If you have questions about this study and the results or the private Institute for transparency in health care, please contact by E-Mail to Mr M. Schneider.